Web Page Design Do's and Don'ts


1) Website Design "DO" list;

  • All web pages should load in 25 seconds or less on a 56K connection.

  • All web pages will be compatible with Netscape6, IE5.5, IE6, Firefox and Opera, as well as the current AOL browser.

  • All web pages should be compatible with all screen resolutions.

  • All web pages should be compatible with both Mac & PC platforms.

  • Fonts on your web page should be compatible with default computer fonts.

  • Web page images should be optimized, compressed and/or diced for super-fast load time.

  • Web page navigation should be easy to use and consistent through your site.

  • Web page copywriting should inspire action; to click, or subscribe, or join, or buy.

2) Web Page Design "DON'T" list; Avoid these like the plague

  • Lack of Web Page Content. Too many sites are nothing but glorified sales letters that do not offer any help or information. If people have questions, make sure you answer them, or your competition will be happy to.

  • Under construction pages. As a rule of thumb, if it's not ready, don't put it online. People don't bookmark unfinished pages to come back later... they just get disappointed and move on.

  • Inconsistent layout. Have you ever clicked a link and wondered if you were still at the same site? Maintain consistency to make your visitors comfortable.

  • Spelling and html mistakes. If your website does not look professional, and contains spelling, grammar or html mistakes, people will make a subconscious parallel assumption about your business, assuming that you are not very professional, either.

  • Frames! Search engines can't index frames properly and people may find your interior frames listed in a search engine... without any of the navigational information that is in "another" frame. Don't use them except, perhaps, for inside membership areas that you don't want found in the search engines anyway.

  • Long Download Time. If you think they will wait.. they won't!

  • Dead Links, awkward navigation, and complicated ordering instructions all drive traffic away from a site.

This article was written by, and republished with the permission of Linda Caroll.